A review generation timeline you set up once
Review volume compounds when requests are triggered automatically by real customer events, not sent manually in occasional bursts. Here's the exact sequence.
Build Your TimelineFrom trigger event to reused review
Trigger event happens
Order delivered, appointment completed, or ticket closed — this is the moment intent to respond is highest.
First request goes out
A short email or SMS with a one-tap sentiment question, sent while the experience is still fresh.
Smart routing kicks in
High scores get a direct link to Google or your preferred platform; low scores go to a private feedback field.
One follow-up reminder
A single nudge to non-responders — after this, stop. More follow-ups read as spam.
Collected reviews get reused
Positive responses feed into a Wall of Love, embeddable widgets, and case studies instead of sitting untouched.
Why automated beats manual, every time
Manual review campaigns — a marketer exporting a list and sending a batch email once a quarter — produce a short spike followed by long silence. Automated generation ties the request to something that happens every day: a purchase, a completed job, a resolved ticket. That means new reviews arrive continuously instead of in bursts, which also looks more natural to platforms and to prospects browsing your profile.
The request itself should be built as a smart form that opens with a single tap — a star rating or thumbs up/down — before asking for anything else. That one interaction is enough to branch the flow: happy customers get pointed toward Google or another public platform, while less satisfied ones are routed to a private field where you can actually fix the problem.
Give customers format options rather than forcing one path. Video testimonials carry more weight for high-consideration purchases, but a written review takes ten seconds and will always convert more of your total audience. Offering both in the same form captures more total responses than defaulting to just one.
Once reviews start accumulating, close the loop by putting them to work. Feed the best ones into a Wall of Love, display a rotating set through an embed widget on your site, and check your ROI calculator to see what a steady increase in review volume and rating is actually worth to your conversion rate.
Common questions
Set your review generation timeline running
Build the trigger once, and let smart routing handle every request from there.
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